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Articles tagged with #nps-analysis
First things first: What’s it? Regression analysis is a method that helps you determine which factors have the most significant impact on an outcome. In the context of a customer loyalty survey you’ve built using HubSpot, the outcome we are focused o...
Just last week, I shared one of those personality test quizzes with several of my friends. I pestered them to complete the test soon, and we all had a hearty laugh over our results. Over the years, I have taken several such tests, shared them as stor...
Before we get started on what hidden fields mean and why it’s super important for you to incorporate them as part of your survey, we’ll look at an example. Let’s say a company runs an anonymous survey to understand what the users like about the produ...
Gone are the days when the net promoter score (NPS) was considered the holy grail of measuring customer satisfaction and, subsequently, company growth. We now know that customer satisfaction alone isn’t enough to achieve customer loyalty. Nor NPS — w...
“Would you recommend our business to your friends?” Oh, the monotony of the same run-of-the-mill questions in customer surveys! As marketers, you are always navigating the turbulent waters of the market where the winds of customer opinion blow in eve...
Customer Insights Platform First things first: What’s it? Segmentation helps you divide your audience into smaller, more meaningful groups based on shared characteristics or behaviors. These segments allow you to target specific groups with specific ...
