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Articles tagged with #churn-analysis
Customer retention is a crucial metric for any growing business. Losing customers, or “churn,” is not just a missed revenue opportunity — it also reflects the challenges in customer satisfaction and engagement. For HubSpot users, ConvertML offers a r...
Recently, I bought a course on technical writing. The course was not a bang for the buck, but it was decent. The actual course content didn’t align very well with what was promised by the salesperson. Nevertheless, the reviews seemed good, and I went...
Sweet are the promises of personalization. Marketers have a voracious appetite for customer data and know personalization to be a make-or-break factor in CX across all moments, channels, and purchasing stages. According to McKinsey, over 70% of cons...
Just last week, I shared one of those personality test quizzes with several of my friends. I pestered them to complete the test soon, and we all had a hearty laugh over our results. Over the years, I have taken several such tests, shared them as stor...
Before we get started on what hidden fields mean and why it’s super important for you to incorporate them as part of your survey, we’ll look at an example. Let’s say a company runs an anonymous survey to understand what the users like about the produ...
Gone are the days when the net promoter score (NPS) was considered the holy grail of measuring customer satisfaction and, subsequently, company growth. We now know that customer satisfaction alone isn’t enough to achieve customer loyalty. Nor NPS — w...
